About Us

Our Story

GoodnessBox started in Brisbane with a simple idea: make it easier to buy health and wellness products you actually feel good about — not just because they work, but because of how they’re made and where they come from.

We curate supplements, functional wellness and everyday essentials from brands we trust, with a focus on quality ingredients, transparent standards, and real-world value. No hype. No messy ingredient lists. Just products that earn their place in your routine.

What “Goodness” Means to Us

For us, goodness isn’t a vibe — it’s a set of choices.

Ethical sourcing, done properly

We prioritise products made with responsibly sourced ingredients and suppliers who can demonstrate quality controls, traceability and fair practices. We partner with brands that take manufacturing seriously, follow recognised safety and quality standards, and are open about where their ingredients come from and how they’re produced.

Environmental responsibility, not greenwashing

We actively look for lower-impact options wherever practical — including recyclable packaging, reduced excess packaging, and brands working to improve their footprint. We also choose consolidated shipping and smarter inventory practices to minimise waste, and we continually refine how we pack orders to keep materials to what’s needed — not what looks “premium”.

Why We Exist

Health is personal. Shopping for it shouldn’t be confusing, overpriced, or full of questionable claims. GoodnessBox exists to be the place you can come back to — because the range is thoughtful, the standards are clear, and the experience is easy.

From Brisbane, Australia — Delivered With Care

We’re proudly Brisbane-based and built for Aussie customers who want better options without the drama. Every order is packed with care, and every product we stock is chosen with the same question in mind:

Would we confidently give this to our own family?

That’s GoodnessBox.